You want to jump right in to promoting your clinic, startup or other health organization. We get it. You're ready to go! Unless you're not.
Have you examined your market? Do you know who you're up against, who you want to be, and what they're doing right? One competition analysis, done well, can lay the foundation for years of successful campaigns. Here's what a little research can do for you.
Subject matter experts are a fantastic source of expertise and content ideas. But while expertise provides an essential foundation for valuable content, it can also create special challenges for getting the project done.
If you find yourself in the role of supporting an expert in creating technical content, read on for eight easy fixes to common problems you may encounter.
The Model Content white paper on balancing in-depth and shareable pieces was previously only available in print to guests of our business launch party at NOLA Tech Week. Starting today, you can access and share this resource directly from the website.
Model Content would like to express our gratitude to Fharmacy Bar & Grill, the NOLA Tech Week organizers, and all of our fantastic guests for a lovely evening. Doctors were in the house. Techies connected with wonks. Researchers and designers enjoyed the spicy boudin egg rolls and tech content insight. Check out photos from the official launch party!
When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
Every provider claims to offer patient-centered care—but without health literacy, it's just a buzzword. The hallmark of patient-centered care is informed decision-making and positive outcomes. And these are realized only through true engagement, something to strive for in every communication medium.
Writing effectively about medicine, however, poses a huge challenge. Health literacy advocates, including Model Content, make much of “plain language.” But truly engaging content does more than filter out the jargon. Here are four tips for driving healthy action by engaging your readers.
When Congress returns after the holiday weekend, lawmakers face a packed list of priorities, including the small task of funding the government. Bitter election-year partisanship, as well as the few weeks left in the year to #dotheirjobs, only complicates the situation.
Despite the headache, we can't turn it off. From biomarkers to broadband, here are the issues we’ll be watching in what’s left of the 114th.
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