Today, Model Content is launching a startup-focused version of the strategy services we've provided to technical companies for a year and half. We're offering three bundles: Pitch Prep, Marketing Retreat, and Content Quick Start. For more details, view the press release.
Collision Conference lands between Jazz Fest weekends. And those weekdays are, in their own right, a lagniappe for music lovers. Catch some of the best shows in town without setting one foot on the fairgrounds. Here’s your guide to getting away from the convention center and seeing the best that Model Content's hometown has to offer.
By Leonard L. Berry, Texas A&M University
Cancer may not be life-ending, but it usually is life-changing. A cancer diagnosis instantaneously turns life upside down for patients and families. Cancer care is a “high-emotion” service, and the care team must not only effectively treat the disease but also address patients’ intense emotions.
So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.
Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — or even investors.
Events are expensive—and we don’t just mean the budget. Events swallow staff hours by the gallon! But for policy researchers and reformers, events can pay off significantly. They generate press coverage, nurture donor and member leads, and raise awareness of your mission.
by Molly Kramer, Founder & Creative Director of Model Content
Some lessons landed cheerfully on my shoulder. Some I swallowed like a bitter pill. From financial statements to mental models, here are the top six new things I know.
You want to jump right in to promoting your clinic, startup or other health organization. We get it. You're ready to go! Unless you're not.
Have you examined your market? Do you know who you're up against, who you want to be, and what they're doing right? One competition analysis, done well, can lay the foundation for years of successful campaigns. Here's what a little research can do for you.
Subject matter experts are a fantastic source of expertise and content ideas. But while expertise provides an essential foundation for valuable content, it can also create special challenges for getting the project done.
If you find yourself in the role of supporting an expert in creating technical content, read on for eight easy fixes to common problems you may encounter.
The Model Content white paper on balancing in-depth and shareable pieces was previously only available in print to guests of our business launch party at NOLA Tech Week. Starting today, you can access and share this resource directly from the website.
A boutique communications firm focused on science, healthcare, tech and policy. Guest contributors as noted.
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