B2B Tech Content White Paper Now Available Online

The Model Content white paper on balancing in-depth and shareable pieces was previously only available in print to guests of our business launch party at NOLA Tech Week. Starting today, you can access and share this resource directly from the website.

“Content Marketing for B2B Tech” contains:

• Tips to engage the same prospect at different stages of your sales funnel
• Advice on using content to support your sales team and differentiate your products and services from the competition
• Direct links to peer-reviewed and industry research on social media for B2B companies
• Insights on choosing the right social media channels for investment—you may be surprised at which technical sectors effectively engage audiences on Instagram!
  
• Strategy for mining your existing resources to make a human connection with buyers and users
• Real-world examples of social media posts, case studies and white papers from Microsoft® and other tech companies