When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
But first, put away your instincts entirely. Do some analysis to guide your path. You know, all the usual business-y stuff to analyze your competition, your existing brand, your sales funnel and the barriers that keep prospects from moving through it.
Afterward, pull your instincts back out. Nobody knows your product and vision better than you. But be sure to couple your creative vision with some good research. We can help.
To celebrate our launch as a communications firm, Model Content is holding a party! Join us on Monday, October 10, for a NOLA Tech Week community event. We're hosting a happy hour at another brand new business, Fharmacy Bar and Grill.
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