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So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.
Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — or even investors. When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
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August 2018
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