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When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
Every provider claims to offer patient-centered care—but without health literacy, it's just a buzzword. The hallmark of patient-centered care is informed decision-making and positive outcomes. And these are realized only through true engagement, something to strive for in every communication medium.
Writing effectively about medicine, however, poses a huge challenge. Health literacy advocates, including Model Content, make much of “plain language.” But truly engaging content does more than filter out the jargon. Here are four tips for driving healthy action by engaging your readers. Authors
Alisha Horky, Elon University, and Mark Pelletier, Radford University 
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