by Molly Kramer, Founder & Creative Director of Model Content
To nab an Oscar and a Grammy, you need good narrative. And Al Gore got his trophies by way of a brilliant storytelling strategy.
First, he breaks you down with a punishingly long list about the adverse impacts of climate change. Then he builds you back up with a discussion of solutions, before charging you forward with an imperative for action. The audience leaves transformed.
Events are expensive—and we don’t just mean the budget. Events swallow staff hours by the gallon! But for policy researchers and reformers, events can pay off significantly. They generate press coverage, nurture donor and member leads, and raise awareness of your mission.
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