Events are expensive—and we don’t just mean the budget. Events swallow staff hours by the gallon! But for policy researchers and reformers, events can pay off significantly. They generate press coverage, nurture donor and member leads, and raise awareness of your mission.
by Molly Kramer, Founder & Creative Director of Model Content
Some lessons landed cheerfully on my shoulder. Some I swallowed like a bitter pill. From financial statements to mental models, here are the top six new things I know.
You want to jump right in to promoting your clinic, startup or other health organization. We get it. You're ready to go! Unless you're not.
Have you examined your market? Do you know who you're up against, who you want to be, and what they're doing right? One competition analysis, done well, can lay the foundation for years of successful campaigns. Here's what a little research can do for you.
Subject matter experts are a fantastic source of expertise and content ideas. But while expertise provides an essential foundation for valuable content, it can also create special challenges for getting the project done.
If you find yourself in the role of supporting an expert in creating technical content, read on for eight easy fixes to common problems you may encounter.
When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
Every provider claims to offer patient-centered care—but without health literacy, it's just a buzzword. The hallmark of patient-centered care is informed decision-making and positive outcomes. And these are realized only through true engagement, something to strive for in every communication medium.
Writing effectively about medicine, however, poses a huge challenge. Health literacy advocates, including Model Content, make much of “plain language.” But truly engaging content does more than filter out the jargon. Here are four tips for driving healthy action by engaging your readers.
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