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​Even Idea-Stage Startups NEED Content

1/17/2018

 
So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.

​Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — ​or even investors.

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5 Ways a Competition Analysis Sharpens Your Medical Marketing

5/9/2017

 
You want to jump right in to promoting your clinic, startup or other health organization. We get it. You're ready to go! Unless you're not.

Have you examined your market? Do you know who you're up against, who you want to be, and what they're doing right? One competition analysis, done well, can lay the foundation for years of successful campaigns. Here's what a little research can do for you.

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Here’s what happens when you ‘like’ a brand on Facebook

9/9/2016

 

Authors

Alisha Horky, Elon University, and Mark Pelletier, Radford University

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Businesses seem obsessed these days with getting you to “like” them on Facebook.

It’s difficult to browse the internet without being inundated with requests to like a company’s Facebook page or with contests and offers dependent on doing so.

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https://unsplash.com/@firmbee

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