So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.

​Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — ​or even investors.

You want to jump right in to promoting your clinic, startup or other health organization. We get it. You're ready to go! Unless you're not.

Have you examined your market? Do you know who you're up against, who you want to be, and what they're doing right? One competition analysis, done well, can lay the foundation for years of successful campaigns. Here's what a little research can do for you.