Events are expensive—and we don’t just mean the budget. Events swallow staff hours by the gallon! But for policy researchers and reformers, events can pay off significantly. They generate press coverage, nurture donor and member leads, and raise awareness of your mission.
You want to jump right in to promoting your clinic, startup or other health organization. We get it. You're ready to go! Unless you're not.
Have you examined your market? Do you know who you're up against, who you want to be, and what they're doing right? One competition analysis, done well, can lay the foundation for years of successful campaigns. Here's what a little research can do for you.
When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
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