Subject matter experts are a fantastic source of expertise and content ideas. But while expertise provides an essential foundation for valuable content, it can also create special challenges for getting the project done.

If you find yourself in the role of supporting an expert in creating technical content, read on for eight easy fixes to common problems you may encounter.

Every provider claims to offer patient-centered care—but without health literacy, it's just a buzzword. The hallmark of patient-centered care is informed decision-making and positive outcomes. And these are realized only through true engagement, something to strive for in every communication medium.

Writing effectively about medicine, however, poses a huge challenge. Health literacy advocates, including Model Content, make much of “plain language.” But truly engaging content does more than filter out the jargon. Here are four tips for driving healthy action by engaging your readers.