|
So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.
Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — or even investors. When Congress returns after the holiday weekend, lawmakers face a packed list of priorities, including the small task of funding the government. Bitter election-year partisanship, as well as the few weeks left in the year to #dotheirjobs, only complicates the situation.
Despite the headache, we can't turn it off. From biomarkers to broadband, here are the issues we’ll be watching in what’s left of the 114th. |
AuthorA boutique communications firm focused on science, healthcare, tech and policy. Guest contributors as noted. Categories
All
Archives
August 2018
On occasion, Model Content allows republishing of posts and other content, in whole and free of charge. Contact info@modelcontent.co for permission and conditions.
|
