So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.
Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — or even investors.
When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
When Congress returns after the holiday weekend, lawmakers face a packed list of priorities, including the small task of funding the government. Bitter election-year partisanship, as well as the few weeks left in the year to #dotheirjobs, only complicates the situation.
Despite the headache, we can't turn it off. From biomarkers to broadband, here are the issues we’ll be watching in what’s left of the 114th.
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