So you’re pre-launch — way, way pre-launch. It may be too early for traditional marketing, but the time for content marketing is now.
Content marketing uses the channels you already own to provide value to the people you want to attract. Those people could be product testers or customer validation interview subjects — or even investors.
When a business-serving tech start-up takes that first big communications step—creating content to promote its product or service—it's tempting to prioritize long-form content or social media. But they both serve a purpose.
Every provider claims to offer patient-centered care—but without health literacy, it's just a buzzword. The hallmark of patient-centered care is informed decision-making and positive outcomes. And these are realized only through true engagement, something to strive for in every communication medium.
Writing effectively about medicine, however, poses a huge challenge. Health literacy advocates, including Model Content, make much of “plain language.” But truly engaging content does more than filter out the jargon. Here are four tips for driving healthy action by engaging your readers.
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